When it comes to jewelry, people may care about most the design and quality of jewelry. In fact, jewelry packaging boxes are no exception. When choosing precious jewelry for their family and loved ones, they will definitely hope to match it with an exquisite jewelry box.
Today I will give you a brief introduction to several factors when choosing a jewelry box.
1.Functionality
Compared with single-function jewelry boxes, more merchants are turning to packaging boxes suitable for holding multiple types of jewelry. This makes merchants' products more diversified, which means they do not need to customize too many styles of packaging boxes.
2.Texture
Now, more and more customers want their jewelry boxes to incorporate various materials, such as velvet, microfiber, etc. The texture is better and the brand value is highlighted.
3.Color
One of the most obvious trends is the color merchants or brands use on their jewelry packaging
It’s not just about choosing neutral or muted tones; now, customers are leaning more towards bright colors when it comes to packaging color choices. Specifically, merchants are using their packaging colors to brand their brands. In this way, when customers see it, they can immediately think of the brand of the product. Tiffany is a perfect example of someone who maximized trends in the jewelry industry. Thinking that you can use color to become synonymous with your brand does not happen overnight. Merchants must realize that this will be a long-term project and ensure that their brand colors are consistent across all aspects of the store.
4.Design
Generally, high-looking products tend to impress people, and beautiful packaging can also arouse people's desire to buy. If customers buy a beautifully packaged product, they are more likely to keep it. This also has Helps increase repeat purchases from customers. So jewelry box design has always been a key component of packaging.
The jewelry box is not just a packaging, it is a facade of the company and a good billboard. Good packaging not only protects your jewelry, but also reflects your company's brand image. Although in the past the packaging was not shown in the pictures on major e-commerce platforms, today we can notice that more and more brands are purchasing more exquisite packaging and displaying it online. It also becomes part of the presentation.